At Tabison Research, our core purpose is to supports businesses, governments, and development organizations with high-quality, data-driven insights that inform strategic decisions, enhance performance, and drive meaningful impact.

We are the leading independent research firm with head office in Nairobi, Kenya. We specialize in market, marketing, and social research across Kenya, Uganda, Tanzania, and Rwanda. Our approach combines traditional research methods—such as surveys, face-to-face interviews, and retail audits—with advanced data modeling and AI-driven analytics to uncover deeper patterns and predictive insights.

Beyond insights, we work closely with clients to translate findings into strategic plans that are grounded in evidence and tailored to their specific goals. Whether it’s entering new markets, improving service delivery, designing impactful programs, or optimizing operations, we help clients connect the dots between data and action. Our strategic support bridges the gap between knowing and doing—turning insight into measurable success.

Tabison Research — Insight. Strategy. Performance. Impact