About us

Tabison Research is an independent Market, Marketing & Social Research Company located in Nairobi Kenya. We offer top niche management insight to promote effective Market & Marketing decisions to profit-making organizations as well as better planning and provision of social services by governments and Non-government entities. We use online surveys, face-2-face interviews, self-administered questionnaires, price information and store visits (retail audits) to gather facts. We have a proficient team of discipline professionals and internal data quality management systems in place to promote high data quality and research processes.

Over years, our team has developed a wealth of knowledge in research with aim of remaining the most preferred research firm when determining market segmentation, advertising/intervention, product innovation & development, and understanding of market structures as well as the product and product pricing. We remain committed to the quality process from developing the study objectives, the research approach, designing & testing study tools, collecting data, analyzing the collected data, visualizing, communicating findings, developing interventions and testing the interventions.

Some of the solutions we offer at Tabison Research include;

  • Feasibility studies
  • Baseline surveys
  • Customer satisfaction,
  • Employee’s satisfaction,
  • Product Innovation & development
  • Retail Audit

We have an excellent rating in the provision of management insights, Data management, Data collection, Data analysis and Understanding of the East African market.

Management insight
95%
Data management
98%
Data analysis
99%
Data Collection
99%
Market knowledge
87%
About us

Solutions

Data Analysis & Reporting
Market Feasibility study
Product Innovation and Product Development

Areas of services

Data Analysis
Data Collection
Data Management
Market Research
Marketing Research
Social Research

our services

Customer Satisfaction insight
Market knowledge is very essential to business success. Today market dynamics are moving faster tha...
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Data Analysis & Reporting
At Tabison we believe every business has data which when collected, stored, cleaned, organized, cons...
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Market Feasibility study
Welcome to Tabison Research, your trusted partner in market feasibility studies. Our dedicated team ...
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Product Innovation and Product Development
At Tabison Research we invest in understanding the consumer buying psychology, the influence, and pr...
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Retail Audit
Retail audit ensures at the store level all proper protocols are followed for food safety, sanitatio...
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Employee’s satisfaction insight
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Our professional achievement

99
Happy customers
99
Projects
99
Experience
99
Experts

Happy Customer

latest

Key steps in Planning Market and marketing Research work
March 18, 2023
Planning market and marketing research involves several key steps that are critical to ensuring that the research is effective in generating insights that can inform marketing decisions. He...
Why use Data in market decision making
March 18, 2023
Data is a crucial component in market decision making as it provides valuable insights into consumer behavior, market trends, and competitor activity. By collecting and analyzing data, busi...

Our Clients