Political marketing

Political marketing

A winning political or government campaign requires a sharp message. It also requires a sharp field and targeting plan, rapid response, political outreach, press strategy and direct voter contact—all executed at once, all executed without mistakes. We begin by finding the path to victory Then, whether by building new brands or tearing down establishment icons, we ruthlessly focus on executing compelling creative that leaves nothing to chance. Look, we know sometimes incumbents with safe seats have multiple priorities. But when it comes to marginal seats, we are laser-focused on 50% + 1. Data drives our choices We care enough about the issues and candidates we work for to make sure we send the right messages about them. Whenever possible, we actively participate in selecting and developing the research tools that…
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