Key steps in Planning Market and marketing Research work
Planning market and marketing research involves several key steps that are critical to ensuring that the research is effective in generating insights that can inform marketing decisions. Here are the key steps involved: Define the research problem: The first step is to clearly define the research problem or objective. This involves identifying the key questions that the research needs to answer, and the specific information that is required to address those questions.Determine the research approach: Once the research problem has been defined, the next step is to determine the research approach. This involves deciding on the type of research to be conducted, such as qualitative or quantitative research, and the specific research methods to be used.Identify the target audience: The next step is to identify the target audience for the…