At Tabison Research, our Retail Audit services provide brands, manufacturers, and distributors with accurate, on-the-ground insights into product performance, availability, and visibility across retail environments.
What is a Retail Audit?
A retail audit is a systematic evaluation of how products are positioned and sold in retail outlets. It helps you understand what’s happening at the point of sale—giving you the data needed to drive smarter decisions, optimize operations, and boost sales performance.
Our Retail Audit Focus Areas
We tailor our audits to meet your market and brand needs. Our areas of focus include:
- Product Availability & Stock Levels
- Pricing Compliance & Competitor Pricing
- Promotional Activity Tracking
- Shelf Placement & Planogram Compliance
- Brand Visibility & POS Materials
- Sales Staff Knowledge & Engagement
- Distributor & Supply Chain Checks
How We Work
- Store Mapping & Sampling: Targeted selection of retail outlets across various channels—supermarkets, wholesalers, kiosks, etc.
- Digital Data Collection: Using tools like ODK, KoboToolbox, and SurveyCTO for accurate, real-time reporting.
- Photographic Evidence: Visual verification of product presence, pricing, and promotion displays.
- Quality Assurance: Regular back-checks, spot audits, and geo-tagging to ensure data reliability.
Why a Retail Audit Matters
- Track your product’s market presence
- Monitor pricing consistency across retailers
- Understand consumer-facing visibility
- Identify gaps and opportunities for sales improvement
- Enhance supply chain efficiency
Why Choose Tabison Research?
Skilled field teams across urban and rural markets
Nationwide coverage with geo-tagged reporting
Real-time dashboards and audit summaries
Transparent processes and actionable insights
Let’s Get Your Products Retail-Ready
Want to know what’s really happening at the shelf?
Talk to Tabison Research today and let’s design a retail audit that drives results.
